![Which Campaign Attribution is right for you and what does it tell you?](https://images.squarespace-cdn.com/content/v1/5eb7345d14392e151092643e/1723599390050-WBWYHSHVHUV9OMHFVEO4/Screenshot+2024-08-13+at+9.20.27%E2%80%AFPM.png)
Which Campaign Attribution is right for you and what does it tell you?
Understanding which campaigns drive the most value is crucial. Salesforce offers several campaign attribution models for Account Engagement(Pardot) users to help track and analyze the effectiveness of your marketing efforts (even custom models). The out-of-the-box models include Primary Campaign Source, First Touch, Last Touch, and Even Distribution. Each model provides unique insights into how campaigns influence opportunities and revenue and when they influence opportunities.
![What are the right KPIs for the right part of the Marketing Funnel?](https://images.squarespace-cdn.com/content/v1/5eb7345d14392e151092643e/1716827491952-U00I4LZ6A1IT1H2XRRKL/image-asset.jpeg)
What are the right KPIs for the right part of the Marketing Funnel?
In the dynamic world of B2B marketing, tracking the right Key Performance Indicators (KPIs) is crucial for measuring success and optimizing strategies. Let’s delve into some essential KPIs at different stages of the marketing funnel:
![List Segmentation Best Practices: Boosting Email Marketing Effectiveness](https://images.squarespace-cdn.com/content/v1/5eb7345d14392e151092643e/1714409170054-F91XL6ZFJ2I9XY4U95KN/image-asset.jpeg)
List Segmentation Best Practices: Boosting Email Marketing Effectiveness
![How to Report on Lead and Contact Engagement in Salesforce for Pardot Users](https://images.squarespace-cdn.com/content/v1/5eb7345d14392e151092643e/1714409705574-D3H7ANGG12R9QFVNH7Z7/image-asset.jpeg)
How to Report on Lead and Contact Engagement in Salesforce for Pardot Users
![Best practices for importing prospects into Account Engagement(Pardot)](https://images.squarespace-cdn.com/content/v1/5eb7345d14392e151092643e/1699651453308-1BR3QWU5HTCTSDYX4B5B/image-asset.jpeg)
Best practices for importing prospects into Account Engagement(Pardot)
![Developing a Clear Line of Sight into the Buyer Journey for Marketers](https://images.squarespace-cdn.com/content/v1/5eb7345d14392e151092643e/1697632221686-PU262M9X6I9S0PVXVALI/image-asset.jpeg)
Developing a Clear Line of Sight into the Buyer Journey for Marketers
![Creating a Data Center of Excellence for Marketing](https://images.squarespace-cdn.com/content/v1/5eb7345d14392e151092643e/1697631979789-J57SX7EO26NAU9EOYWB5/image-asset.jpeg)
Creating a Data Center of Excellence for Marketing
![The Importance of Revenue Operations in 2024](https://images.squarespace-cdn.com/content/v1/5eb7345d14392e151092643e/b2c90a48-53a6-4f57-87af-efbf57f6d457/vecteezy_revenue-raising-income-concept-the-businessman-plans-to_3665765_234.jpg)
The Importance of Revenue Operations in 2024
![Making the Most of Einstein Attribution](https://images.squarespace-cdn.com/content/v1/5eb7345d14392e151092643e/1697629860933-41A7R8A1N4K0R7A8PUL1/image-asset.jpeg)
Making the Most of Einstein Attribution
![Leveraging Salesforce Einstein Campaign Insights](https://images.squarespace-cdn.com/content/v1/5eb7345d14392e151092643e/1697592815688-DMXZXNZQUAJ6KA3KHRLI/image-asset.jpeg)
Leveraging Salesforce Einstein Campaign Insights
![Understanding Einstein Lead Scoring](https://images.squarespace-cdn.com/content/v1/5eb7345d14392e151092643e/1697592414206-IBWD2U4YVEATI74Z17ZS/image-asset.jpeg)
Understanding Einstein Lead Scoring
![Deep Dive into Einstein Behavior Scoring](https://images.squarespace-cdn.com/content/v1/5eb7345d14392e151092643e/1697591910545-DRU2KN3LUVIWFMD5ASUT/image-asset.jpeg)
Deep Dive into Einstein Behavior Scoring
![Introduction to Salesforce Einstein for Pardot](https://images.squarespace-cdn.com/content/v1/5eb7345d14392e151092643e/1697591217402-GHVGO3R188GOXIZLURRU/image-asset.jpeg)
Introduction to Salesforce Einstein for Pardot
![Analyzing Pilot Program Results and Scaling Up: The Keys to Marketing Success](https://images.squarespace-cdn.com/content/v1/5eb7345d14392e151092643e/1695300272338-M69THN1GEVE3ERK2PF8X/image-asset.jpeg)
Analyzing Pilot Program Results and Scaling Up: The Keys to Marketing Success
![Marketing Pilot Programs vs. A/B Testing: Which is Right for You?](https://images.squarespace-cdn.com/content/v1/5eb7345d14392e151092643e/3f1bf764-dcbc-4ca0-88ec-de77a3d2ffad/vecteezy_marketing-strategy-process-mind-map-concept-for-business_7974535_238.jpg)
Marketing Pilot Programs vs. A/B Testing: Which is Right for You?
![Selecting the Right Marketing Tactic to Pilot](https://images.squarespace-cdn.com/content/v1/5eb7345d14392e151092643e/1694706234214-SA9ZDL5HUFP8AI5TS491/image-asset.jpeg)
Selecting the Right Marketing Tactic to Pilot
![Setting Clear Objectives and Goals for Your Pilot](https://images.squarespace-cdn.com/content/v1/5eb7345d14392e151092643e/1694620820004-WZNGNXQBDJSS457XET3C/image-asset.jpeg)
Setting Clear Objectives and Goals for Your Pilot
![Understanding the Importance of Piloting in Marketing](https://images.squarespace-cdn.com/content/v1/5eb7345d14392e151092643e/1694620122770-AWDW0SDWTVNBQS9ESM8K/image-asset.jpeg)
Understanding the Importance of Piloting in Marketing
![Leveraging Account Engagement(Pardot) Task Automation Tools: A Roadmap to Improved Marketing Processes](https://images.squarespace-cdn.com/content/v1/5eb7345d14392e151092643e/1694092726302-KKANBXS62F33GK5VYF94/image-asset.jpeg)
Leveraging Account Engagement(Pardot) Task Automation Tools: A Roadmap to Improved Marketing Processes
![What Does Success in Financial Services Marketing Look Like with Salesforce Einstein: Insights from Salesforce Success Stories](https://images.squarespace-cdn.com/content/v1/5eb7345d14392e151092643e/1694089529162-GHTY12Y9VDI3ICBS4AM6/image-asset.jpeg)