Simplifying Complexity, Amplifying Results
Salesforce Einstein for Marketing
Take your Marketing to the next level with our Salesforce Einstien for Marketing. Use Salesforce’s Artificial Intelligence(AI) powered solution Einstien to improve your Marketing Return on Investment. Use task automation to improve workflows and reduce the time and material it takes to market to your clients. Then, create a machine-learning strategy to predict outcomes and analyze your Lead and Contact data better. Then combine Machine Learning and Task automation to generate engaging content for your clients.
Take our AI for Marketing Readiness Assessment today and sign up for our Salesforce Einstein for Marketing pilot program.
Einstein Behavior Scoring
Einstein's Behavior Scoring identifies prospects whose behavior suggests they’re ready to buy, and scores them based on Einstein’s engagement model. After you turn on the feature in Marketing Setup, decide where to show scoring data. To understand how Einstein creates your scoring model, set up B2B Marketing Analytics and include the optional Einstein Behavior Scoring dashboard.
Einstein Campaign Insights
Einstein Campaign Insights to your Lightning pages to learn what factors drive campaign performance. Einstein’s intelligence can help you optimize campaign assets and find new audiences.
Campaign Insights is available on Lightning Experience home and campaign record home pages. The insights reveal trends in prospect demographics and marketing asset engagement. Tracked marketing assets include list emails, marketing forms, and landing pages.
Einstein Attribution
Einstein's Attribution combines Campaign Influence with Einstein’s intelligent analysis to assign campaign attribution more accurately. Instead of choosing a model before reporting, you can use Einstein Attribution to analyze historical campaigns and find emerging patterns. Einstein allocates conversion credit to multiple campaigns, so you can see which campaigns are most effective at generating pipeline.
Attribution values appear where you’re used to seeing Campaign Influence: reports, dashboards, and related lists on campaigns and opportunities. To learn more about how Einstein determines the attribution model, open the Multi-Touch Attribution dashboard in B2B Marketing Analytics.
Einstein Send Time Optimization
Einstein evaluates historical email engagement data in Account Engagement to recommend an optimal send time for the individual prospects on your lists.
To optimize email sends, Einstein evaluates engagement behavior from your prospects. Evaluated metrics include sends, opens, clicks, unsubscribes, spam complaints, and their associated timestamps. We also weigh metadata on the frequency of your email sends. Einstein doesn’t consider demographic data, email content, or any data purchased or collected from third parties.
Einstein Key Account Identification
Einstein’s AI helps you identify candidates for your account-based marketing efforts. It creates a scoring model based on your previous opportunity creation data and provides a tiered ranking for individual accounts. You can use the account tier to target ideal prospects in engagement programs, automation rules, and dynamic lists. In addition, account attributes and engagement metrics are included as insights to help you focus your plans.
