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Leading Marketing Transformations with Marketing Automation and Artificial Intelligence(AI)
Using Salesforce, Marketing Automation, and Einstien
Partner with the Leader in Marketing Automation Transformations to increase your Marketing Return on Investment, improve Marketing Operations, and accelerate your Artificial Intelligence (AI) adoption.
We transform the way you do: Marketing Automation, Marketing Operations, and Marketing Strategy.
Contact Us to begin your Digital Transformation.
Take Artificial Intelligence for Marketing Assessment to see if you are ready to use Artificial Intelligence(AI) for Marketing.
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Marketing Automation
Connect with your Clients in the right place and at the right time to prevent lost revenue.
With Market Lite, you can create an implementation and optimization plan to help you better execute strategy, marketing reports, and improve your revenue funnel.
Specializing in Eloqua, Pardot(Marketing Cloud Account Engagement), and Salesforce
Our delivery packages include:
Platform Implementation
Revenue Operations Enablement
Account-Based Marketing and Artificial Marketing for Marketing
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Marketing Strategy and Tactical Services
Create a Digital Strategy that lets you hyper-focus on your customer’s journey and excellerate your pipeline. Design a customer-centric strategy that increases Customer Lifetime Value at your organization.
Marketing Strategy
Marketing Maturity Road Map and Planning
Tactical Services
We study your clients, industry, and business to design to develop a tactical engagement that implements a value-driven solution that improves your Marketing return on investment (ROI)
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Marketing Operations
Your Marketing Operations are the processes, procedures, and applications allowing your team to perform at an enterprise level. We work with you to:
Adopt an Agile way of working
Connect your production to profits
Improve employee morale and connection to their work
With Market Lite, we work to transform the way you work so that your team is better connected to their work, more aware day-to-day of their contribution, and better aligned to the growth mindset.
Specializing in Agile Marketing and Campaign Management
Understanding which campaigns drive the most value is crucial. Salesforce offers several campaign attribution models for Account Engagement(Pardot) users to help track and analyze the effectiveness of your marketing efforts (even custom models). The out-of-the-box models include Primary Campaign Source, First Touch, Last Touch, and Even Distribution. Each model provides unique insights into how campaigns influence opportunities and revenue and when they influence opportunities.
In the dynamic world of B2B marketing, tracking the right Key Performance Indicators (KPIs) is crucial for measuring success and optimizing strategies. Let’s delve into some essential KPIs at different stages of the marketing funnel: